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When a person, group, or organization holds a copyright, transferring that copyright to someone or some other entity is not the only way for someone else to be allowed to use that content.
A license is a contract that allows use, and it specifies:
Some examples of licenses:
Technically, verbal licenses are legal, but they are too risky for you as the person using somebody else's content. If they change their mind, you don't have much protection.
So a copyright license should be in writing, specific, and ready at hand if you get accused of using the content illegally.