Copyright protects the rightsholder's exclusive right to make or distribute copies or distributive works unless they grant a license (and usually collect royalties.) If that were the end of the story, this would be a very short tutorial, and it would be incredibly hard to practice scholarship, report the news, or even communicate about the specifics of other people's work.
Instead, there are multiple areas where copyright law makes allowances for free use of copyrighted material in socially beneficial ways.
The U.S. Constitution has a very brief passage about copyright, and it says that the purpose of copyright law in this country is "To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries." This is interpreted as holding the rightsholder's needs (profit, incentive to create) in balance with the needs of the users of their works.
The exemptions to copyright will be discussed in detail in later modules of this tutorial. Here they are in outline.
For everything that's not permitted under one of the exemptions, it may be possible to get a license. Those will be dealt with in detail in the Licenses module.
Licenses typically specify what parts of a work can be used, how they can be used, in what medium, and for what audience. Most licenses cost money.
There are also Creative Commons licenses, which do not require contacting the rightsholder or paying for it.